🏀 𝗗𝗶𝗱 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄? IFS lit up the stadium during the 2023 Big Ten college basketball tournament, captivating an astounding 13.5 million viewers.
🔦 The United Center in Chicago came alive, echoing the excitement of the games.
📺 2023 saw BTN's last broadcast with Peacock stepping in for 2024, highlighting the shifting college sports viewership.
🏆 Purdue's heart-stopping 67–65 victory over Penn State, secured their spot in the NCAA tournament, the win underscored the prowess and determination of the team.
💡 Our presence was felt as we illuminated the stadium, creating a mesmerizing spectacle for the millions of basketball enthusiasts across the nation: ifs.link/d1Kyct
IFS